20 December 2018

All Blacks Experience coming to Auckland

The All Blacks Experience, will open in the precinct connected to the NZICC, at SKYCITY’s Entertainment Precinct on Federal Street in 2020, giving guests a state-of-the-art, interactive experience showcasing the All Blacks, our other National rugby teams, and the game like never before.

The All Blacks Experience will be a unique guided visitor experience; the only rugby attraction of its kind in New Zealand and the only All Blacks attraction in the world. It will feature a fully immersive Haka experience that puts the visitor in front of the full force of an All Blacks haka, as well as zones where visitors can try their kicking, catching, line-out and accuracy skills against the All Blacks.

A joint venture between New Zealand Rugby and Ngāi Tahu Tourism, the All Blacks Experience will be located on the fourth floor of SKYCITY Auckland’s Entertainment Precinct, connected via an airbridge walkway to the NZICC.

Using innovative technology, the attraction will provide a full sensory, interactive and immersive experience, and will be an inspiring place for New Zealanders and visitors to celebrate New Zealand’s rugby heritage, achievements and culture.

New Zealand Rugby Chief Executive Steve Tew says the attraction will bring together the stories of New Zealand’s rugby legends, the drama and excitement of Test match rugby, and the mastery and legacy of the All Blacks, into a unique world-class attraction in the heart of Auckland.

“Many tourists will never get a chance to see an All Blacks game, but most know the black jersey and the haka. The All Blacks Experience will give them an exciting opportunity to get up close to these great symbols of our country, another place to create lasting memories of their time in New Zealand.”

Ngai Tahu Tourism Chief Executive Quinton Hall says “This is a great investment for Ngāi Tahu Tourism, and a fantastic opportunity to partner with one of New Zealand’s most iconic and well-known brands in a way that will engage and inspire visitors from Aotearoa and overseas.”